OCR has picked up the award for Best Digital Strategy at this year's Drum Marketing Awards. The campaign entry was selected for the distinctive approach taken by OCR's Digital Marketing Manager, Michelle Hughes, working with new media agency Tamba Internet, with the aim of raising awareness on OCR’s Nationals Science qualification across multiple audiences.
The resulting campaign comprised a viral CSI-style cartoon game, aimed at engaging both teachers and learners alike with the Forensic Science aspect of the qualification. "Our viral game, "Apartment 13", promoted the Forensic Science unit and has, to date, recorded over 4 million plays", said Michelle.
The Drum magazine offers a complete package of marketing know-how, know-who and know-why across a range of media. The Drum Marketing Awards celebrate marketing excellence across a whole host of categories and this year's entries were judged by digital experts including Sarah Power, Marketing Director of Burger King, and Keith Vernege, Creative Director of the Central Office of Information.
Play OCR's popular and highly successful Apartment 13 viral game or for further information, please contact email@example.com.