• Units
• Assessment objectives

Units

Please find below the units which are available for this qualification.

Unit A291: Marketing and Enterprise

Unit description	Assessment incl. duration	Weighting
Marketing Market research and data collection The market mix Marketing in the wider business environment Enterprise Enterprise and the entrepreneur The business plan.	Controlled assessment Up to 10 hours on research/data collection. Up to 6 hours writing a report. Learners select one of two controlled assessment tasks	25%

Unit A292: Business and People

Unit description	Assessment incl. duration	Weighting
The structure of business activity The need for business activity Business ownership, trading organisations, growth and location. The workforce in business Employment and retention Organisation and communication.	Written examination 1 hour This question paper consists of compulsory short-answer data-response questions.	25%

Unit A293: Production, Finance and the External Business Environment

Unit description	Assessment incl. duration	Weighting
Using and managing resources to produce goods and services Types of production methods Management and control of production Production costs Financial information and decision making Sources of finance Financial forecasting and analysis External influences on business activity The competitive environment Environmental influences and business ethics Government and the UK economy Globalisation and UK business.	Written examination 1 hour 30 minutes This question paper consists of compulsory questions based on the pre-released case study stimulus material.	50%

 

Assessment objectives

The assessment objectives are designed to reflect the non-statutory guidelines for Business Studies.

Learners are expected to demonstrate the following in the context of the content described:

AO1

Recall, select and communicate their knowledge and understanding of concepts, issues and terminology.

AO2

Apply skills, knowledge and understanding in a variety of contexts and in planning and carrying out investigations and tasks.

AO3

Analyse and evaluate evidence, make reasoned judgements and present appropriate conclusions.

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