These qualifications will be suitable for those in full time education, who wish to gain access to the new media industry. They will also be suitable for those in employment who wish to develop skills in one or more specialist areas in order to meet the requirements of their workplace situation and job role; and those following part-time courses for skill development or recreational purposes.

The target group for all three levels is likely to include individuals working in, or preparing for roles/work activities such as:

• Web design
• Graphic art
• Multimedia production
• Flash animation
• 3D animation
• Sound design and editing
• Special effects
• Video production
• Logo/titles design
• Desktop publishing
• Games design
• Storyboarding.

There are no formal entry requirements for these qualifications, however before potential candidates embark on this programme, they should be able to show:

• Evidence of creativity
• Demonstrate basic IT literacy and show an interest in developing their skills further
• Demonstrate skills and knowledge at the appropriate level in the key skills areas of communication and working with others.