Teachers always need to find new ways of motivating students. To involve students with literacy, Shireland used Night Zookeeper, software with a gaming element. If students completed extra writing tasks, they were given in-game rewards to help build and develop their online zoo. This added incentive meant more students took part in extra work. Their work was also higher quality.
See the video below for full details:
If you are interested in developing this approach in your centre, please see the toolkit developed by Shireland below.