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  • Subjects
    • Mathematics
    • English
    • Geography
    • History
    • Biology
    • Chemistry
    • Physics
    • Science
    • Computer science and ICT
    • Business
    • PE and sport
    • See all subjects
  • Qualifications
    • AS and A Level
    • GCSE
    • Entry Level
    • Cambridge Advanced Nationals
    • Cambridge Technicals
    • Cambridge Nationals
    • Core Maths
    • See all qualifications
  • Administration
    • Overviews
    • Preparation
    • Entries
    • Assessment
    • Results
    • Post-results services
    • Certificates
    • Support and tools
    • Administration
    • Interchange
    • Basedata
    • Grade boundaries
    • Key dates and timetables
  • Students
    • Past papers
    • Replacement certificates
    • Exam dates and timetables
    • Getting your results
    • Convert raw marks to UMS
    • Private candidates
    • Exams explained
    • Managing stress
    • More for students
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    • Interchange
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    • Teach Cambridge
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  • OCR content style guide

  • Writing goals and principles
  • Voice and tone
  • Grammar and mechanics
  • Web elements
  • Writing blog posts
  • Writing email newsletters
  • Writing for social media
  • Writing for accessibility
  • Word lists

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  • Writing goals and principles
  • Voice and tone
  • Grammar and mechanics
  • Web elements
  • Writing blog posts
  • Writing email newsletters
  • Writing for social media
  • Writing for accessibility
  • Word lists

OCR content style guide

This is our primary content style guide. It helps us write clear and consistent content across teams and channels. Please use it as a reference when you’re writing for OCR..

We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order.

Writing goals and principles

How we communicate and writing for the reader.
Writing goals and principles

Voice and tone

How to use the right tone of voice.

Voice and tone

Grammar and mechanics

Our house style for all content.

Grammar and mechanics

Web elements

Our house style for specific elements of the website like drop-downs.

Web elements

Writing for accessibility

How to make our content more accessible and usable to the widest possible audience.
Writing for accessibility

Word lists

OCR specific, exams/assessment and commonly used words to use.
Word lists

This content style guide structure is based on the Mailchimp Content Style Guide.

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