After receiving feedback from centres, we have changed one of the set 'Advertising and Marketing' media products for H409/01, Section B. We're sorry for any inconvenience this causes.
Feedback over the first term of 2017 showed there was confusion about whether the originally chosen ‘Old Spice’ advert was an online, viral moving image advert or a print advert. To clarify this, we have now selected an unambiguous ‘Old Spice’ print advert. This still follows the spirit of the previously chosen post-modern campaign image very closely. You can find an image of the new advert on the webpage of the Old Spice Ad Campaign Art Director, Matthew Carroll.
The specification has been upated to reflect this change and page 17 now refers to a magazine advert, rather than a poster.
Further guidance about this section can be found in the annotated sample assessment materials document.
If you have any queries about this notice or wish to discuss how this affects your centre, please call our Customer Contact Centre on 01223 553998.